Sector: Public Health | Role: Print & Design Manager
There were several challenges at Texas DSHS. The first challenge I faced was modernizing and redesigning the immunization section website.
Challenge: The Texas Immunization Section website serves as the state’s official repository for immunization-related information. However, it had not been regularly updated and required a complete restructuring. I was responsible for developing a detailed wireframe of the existing site architecture, designing and securing approval for a new, modern infrastructure, and establishing a clear content hierarchy; all while maintaining the accuracy and functionality of the live site. This process required close collaboration with key stakeholders and department leads to ensure the updated platform met accessibility, compliance, and information integrity standards.
Strategy: By applying mobile-first design principles and adhering to the Department of State Health Services (DSHS) web brand guidelines, I developed a streamlined, fully ADA-compliant website. Through strategic content consolidation and improved information architecture, I reduced the total page count from 270 to 50 while preserving all essential, up-to-date resources and ensuring a more intuitive user experience.
Execution: Over a six-month period, I streamlined all website content, rewriting it in a person-first voice that met DSHS readability standards and improved public accessibility. In addition, I developed a proprietary file management and support structure designed to keep the website current with minimal maintenance, ensuring long-term sustainability and efficiency for departmental teams.
Results: The file structure, naming conventions, wireframe, and supporting systems I developed for this project have since been adopted as the standard framework for all subsequent website audits and migrations at DSHS, setting a new benchmark for consistency, accessibility, and maintainability across the department’s digital platforms.
I was also in charge of maintaining the public education marketing materials produced by Texas DSHS.
Challenge: Public education materials produced by DSHS were available at no cost to Texans; however, many had been developed over a 30-year span without consistent oversight. As a result, the materials lacked brand cohesion, visual consistency, and quality standards aligned with the department’s current communication and accessibility goals.
Strategy: Leveraging the established DSHS brand guidelines, I led a team of four designers in a comprehensive redesign of more than 300 public education materials. Our focus was on creating consistency in visual identity, tone, and accessibility while modernizing layouts and messaging to align with current public health communication standards.
Execution: Over an eight-month period, I conducted a comprehensive audit of the DSHS materials inventory, categorizing and ranking each item by frequency of use and program relevance. This process allowed our team to prioritize high-impact topics such as influenza, infant vaccination requirements, and timely communications related to the 2025 measles outbreak. The analysis also revealed key content gaps, leading to the development of a new educational campaign featuring natural Texas flora and fauna—designed to foster familiarity, trust, and cultural connection across diverse communities.
Results: Following the redesign, all materials in the DSHS inventory were reviewed and updated, reducing the total count from approximately 330 to 175 by removing outdated, duplicative, or low-demand items. High-use materials were modernized to ensure medical accuracy, visual consistency, and accessibility. The new respiratory illness campaign, developed to address identified content gaps, became the most impactful in DSHS immunization history. It distributed more than one million educational stickers within three weeks and significantly increased public engagement across Texas.
Andrea Godoy 