Sector: Insurance | Role: Senior Marketing Specialist
Challenge: Establish project management tracking to better visualize where resources were being used. Increase awareness of domestic brand, CICA LIFE OF AMERICA, establish brand identity (tone, voice, photography, iconography).
Strategy: Define visual identity + voice, implement Asana governance, build analytics dashboards, design LMS onboarding.
Execution: Brand system; workflow templates; KPI dashboards; agent-training content; cross-functional reviews with Legal/Compliance/Sales
Results: +300% output via Asana; improved visibility across creative/executive teams; brand innovation recognition.
Andrea Godoy 